Expert Guidance
Learn from industry experts with hands-on experience in Salesforce Marketing Cloud
Practical Skills
Gain practical skills through real-world projects and simulations
Certification Prep
Prepare for the Salesforce Marketing Cloud Email Specialist certification exam with our tailored curriculum
What you'll learn
Master Core Campaign Execution
Learn to build, send, and automate professional email campaigns from start to finish, including subscriber management, content creation with Content Builder, and personalization using AMPscript and dynamic content.
Apply Data & Analytics Strategically
Gain hands-on skills to leverage data extensions, segment audiences, and use Analytics Builder to track, measure, and optimize campaign performance for better engagement and ROI.
Ensure Deliverability & Compliance
Understand and implement critical practices for email deliverability, list hygiene, and compliance with regulations like GDPR and CAN-SPAM to protect sender reputation and ensure emails reach the inbox.
What you'll learn
Accelerated Hands-On Platform Proficiency
Rapidly gain the core, practical skills to navigate Marketing Cloud, build and send data-driven emails, and automate simple journeys using Email Studio and Automation Studio—focusing on essential, job-ready tasks.
Strategic Application of Key Concepts
Move quickly from theory to practice by learning to segment audiences, personalize content, and analyze basic campaign performance reports, ensuring you can apply fundamental marketing strategy within the platform immediately.
Focused Best Practices for Success
Concentrate on the most critical rules of email marketing, including deliverability fundamentals, compliance essentials, and list management techniques, to build effective campaigns that reach the inbox and drive results from day one.
What you'll learn
Core Platform Navigation & Quick Launch
Learn the essential interface of Email Studio to import subscribers, build a simple email, and execute a basic send—getting you from zero to your first campaign in one day.
Foundations of Personalization & Data
Understand how to use subscriber data for basic dynamic content and personalization tokens, turning a generic email into a relevant message without complex coding.
Critical Deliverability & Compliance Rules
Absorb the non-negotiable best practices for list hygiene, permission, and regulatory compliance (CAN-SPAM/GDPR basics) to protect sender reputation and ensure your emails are built on a solid foundation.
Who needs to attend this workshop?
The Marketing Cloud Email Specialist workshop is ideal for: * Marketing Cloud beginners needing foundational skills in email marketing within the Salesforce ecosystem. * Email marketers (specialists, managers, coordinators) transitioning to or using Salesforce Marketing Cloud. *Salesforce professionals (admins, consultants) expanding their expertise into marketing automation. * Teams implementing or optimizing Marketing Cloud for email campaigns, journey building, and data management. * Anyone preparing for the Salesforce Certified Marketing Cloud Email Specialist exam. This workshop is designed for those who will build, execute, and analyze email campaigns using the platform.
Meet your Instructor
TBA
Curriculum
-
1
Introduction to Marketing Cloud
-
(Included in full purchase)
Getting Started with Marketing Cloud
-
(Included in full purchase)
-
2
Email Marketing Fundamentals
-
(Included in full purchase)
Segmentation and Targeting
-
(Included in full purchase)
-
3
Automation and Optimization
-
(Included in full purchase)
Analytics and Reporting
-
(Included in full purchase)
-
4
Best Practices and Compliance
-
(Included in full purchase)
Compliance and Data Privacy
-
(Included in full purchase)
-
5
Preparing for the Certification Exam
-
(Included in full purchase)
Study Resources and Tips
-
(Included in full purchase)
What People Are Saying
Discover how our course has helped professionals like you excel in email marketing
The journey to passing the Service Cloud exam is a true test of will. It's a grueling challenge that forces you to move beyond memorization and truly understand the 'why' behind every configuration. The months of study and relentless practice were exhausting, but the moment I passed, it felt like a massive weight was lifted. This certification is a testament to resilience and deep platform knowledge. It has given me the confidence to lead complex implementations and has firmly established me as the service technology leader within my company.
Let's be honest, that exam is a beast. It doesn't just test what you know—it tests how you think under pressure. Passing the Service Cloud Consultant exam was a grueling challenge that demanded months of study, countless hours in a dev org, and pure mental stamina. But when I saw the 'Pass' confirmation, the relief and pride were overwhelming. This certification is a badge of honor that proves you can not only talk the talk but also architect real-world solutions. It has completely changed how I'm perceived in my organization, moving me from a support role to a strategic advisor.
I won't sugarcoat it: the Service Cloud exam is a different level of difficult. Passing it was one of the most demanding things I've done professionally, requiring deep hands-on practice and a shift from thinking like an admin to thinking like a consultant. But pushing through that challenge was worth every stressful minute. That certification is more than a line on a resume—it's concrete proof of your ability to design service solutions that actually work. The instant credibility it gives you with clients is undeniable; they trust your expertise from day one.
NextEd Training Academy: Cancellation & Refund Policy for Live Instructor-Led Courses
1. Policy Overview At NextEd Academy, we are committed to delivering high-quality, live instructor-led training. To ensure great experience for all participants and to manage course enrollment, instructor scheduling, and resource allocation effectively, we have established the following policy. Enrollment on any course constitutes agreement to these terms. 2. Course Rescheduling by the Academy We reserve the right to reschedule or cancel a course due to low enrollment or unforeseen circumstances. If we must reschedule or cancel: • You will be notified at least 5 business days prior to the course start date. • You will have the option to transfer your enrollment to the next available session or receive a full 100% refund. 3. Student Cancellation & Refund Policy Because seats in our live workshops are limited and reserved, the following policy applies: • Full Refund: Cancellations received more than 10 business days before the course start date is eligible for a full refund. • Partial Refund/Credit: Cancellations received 5 business days before the start date is eligible for a 50% refund OR a 100% credit toward a future course. • No Refund: After the course has commenced, we are not eligible for a refund. You will, however, receive full course materials. 4. Missed Live Sessions (For Multi-Day Courses) We understand you might miss a single session within a multi-day course. • Recorded Sessions: All live sessions are recorded. If you miss a session, you will be provided with a link to the recording for review. • Make-up Session: Depending on trainer availability, you may be allowed to attend the same session in a parallel running cohort (if one exists) to make up for the missed class. This is offered on a best-effort basis and is not guaranteed. 5. Transfer Policy We offer more flexibility with transfers than with cancellations to keep you on your learning path. • You may transfer your registration to another person at no cost, provided you notify us at least 3 business days before the course starts. • You may transfer your own registration to a future session of the same course once, if requested more than 8 business days before the original start date. Transfers requested after this period may incur a re-booking fee of 15% of the course cost. 6. Exceptions for Extenuating Circumstances Exceptions to this policy may be considered on a case-by-case basis for documented, serious circumstances such as: • Medical Emergency: A serious personal illness or injury (a doctor's note may be required). • Family Bereavement: The death of an immediate family member. • Significant Unforeseen Event: Other critical circumstances as determined at the sole discretion of the Academy management. In such cases, we will work with you to provide course credit or a partial/full refund.
Ready to Become a Salesforce Certified Email Specialist?
Join our course today and take the first step towards mastering Salesforce Marketing Cloud Email Specialist.