Expert Guidance
Learn from industry experts with real-world experience
Hands-On Learning
Gain practical skills through interactive projects
Career Growth
Unlock new opportunities with a Salesforce certification
Who needs to attend this workshop?
Must-Attend: * Marketing Operations / Admins * Email & Campaign Managers *Marketing Strategists *Data Analysts / CRM Managers Highly Recommended: *Salesforce Admins (for integration) *IT / Data Governance *Content/Creative Team * Developers (for technical builds) Leadership (Overview Only): * Marketing Director / CMO * Project Sponsor
What you'll learn
Cross-Channel Journey Automation
Master the tools to design, build, and launch sophisticated automated customer journeys across email, mobile, and ads.
Data-Driven Audience & Personalization
Learn to integrate data, segment dynamically using SQL, and deliver hyper-personalized content at scale.
Performance Analytics & Optimization
Gain the skills to track campaign performance, measure ROI with Analytics Builder, and make data-backed decisions to improve results.
What you'll learn
Automated Campaign Execution
Build and launch a complete automated customer journey in Journey Builder from start to finish.
Audience Segmentation & Personalization
Learn to use Data Extensions and basic SQL to target audiences and personalize dynamic content.
Foundational Reporting & Analysis
Set up core tracking, interpret key reports, and measure basic campaign performance.
What you'll learn
Key Platform Navigation & Email Launch
Learn essential interface navigation, build a professional email, and execute a basic send.
Introduction to Automation & Data
Create a simple automated welcome journey and understand core data import/segmentation concepts.
Performance Tracking Essentials
Review send logs and key metrics to measure basic email campaign success.
Meet your instructor
TBA
Course Curriculum
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1
Introduction to Marketing Cloud
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(Included in full purchase)
Navigating the Interface
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(Included in full purchase)
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2
Email Studio Essentials
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(Included in full purchase)
Analyzing Email Performance
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(Included in full purchase)
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3
Journey Builder Strategies
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(Included in full purchase)
Testing and Optimizing Journeys
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(Included in full purchase)
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4
Data Management and Segmentation
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(Included in full purchase)
Segmenting Audiences for Targeted Campaigns
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(Included in full purchase)
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5
Preparing for Certification
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(Included in full purchase)
Mock Exam and Review
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(Included in full purchase)
What People Are Saying
Discover how our course has transformed the careers of our students.
The Marketing Cloud Consultant exam is tough but worth it. It forced me to think holistically about data, integration, and customer journey strategy. Earning it has been the single biggest boost to my consulting rate and win-rate.
The Marketing Cloud Consultant cert was the ultimate test of my ability to design solutions, not just execute tasks. It validated my strategic thinking and immediately increased my credibility with enterprise clients.
This certification is the differentiator. It proves you can connect business needs to technical execution across the entire platform. Passing it was the key to moving from implementation to high-level architecture.
NextEd Training Academy: Cancellation & Refund Policy for Live Instructor-Led Courses
1. Policy Overview At NextEd Academy, we are committed to delivering high-quality, live instructor-led training. To ensure great experience for all participants and to manage course enrollment, instructor scheduling, and resource allocation effectively, we have established the following policy. Enrollment on any course constitutes agreement to these terms. 2. Course Rescheduling by the Academy We reserve the right to reschedule or cancel a course due to low enrollment or unforeseen circumstances. If we must reschedule or cancel: • You will be notified at least 5 business days prior to the course start date. • You will have the option to transfer your enrollment to the next available session or receive a full 100% refund. 3. Student Cancellation & Refund Policy Because seats in our live workshops are limited and reserved, the following policy applies: • Full Refund: Cancellations received more than 10 business days before the course start date is eligible for a full refund. • Partial Refund/Credit: Cancellations received 5 business days before the start date is eligible for a 50% refund OR a 100% credit toward a future course. • No Refund: After the course has commenced, we are not eligible for a refund. You will, however, receive full course materials. 4. Missed Live Sessions (For Multi-Day Courses) We understand you might miss a single session within a multi-day course. • Recorded Sessions: All live sessions are recorded. If you miss a session, you will be provided with a link to the recording for review. • Make-up Session: Depending on trainer availability, you may be allowed to attend the same session in a parallel running cohort (if one exists) to make up for the missed class. This is offered on a best-effort basis and is not guaranteed. 5. Transfer Policy We offer more flexibility with transfers than with cancellations to keep you on your learning path. • You may transfer your registration to another person at no cost, provided you notify us at least 3 business days before the course starts. • You may transfer your own registration to a future session of the same course once, if requested more than 8 business days before the original start date. Transfers requested after this period may incur a re-booking fee of 15% of the course cost. 6. Exceptions for Extenuating Circumstances Exceptions to this policy may be considered on a case-by-case basis for documented, serious circumstances such as: • Medical Emergency: A serious personal illness or injury (a doctor's note may be required). • Family Bereavement: The death of an immediate family member. • Significant Unforeseen Event: Other critical circumstances as determined at the sole discretion of the Academy management. In such cases, we will work with you to provide course credit or a partial/full refund.
Ready to Take Your Career to New Heights?
Enroll now to unlock the full potential of Salesforce Certified Marketing Cloud.